Social networking has reshaped the world as we know it. Facebook has over 500 million active users worldwide. LinkedIn has 80 million users in 200 countries. And Twitter has 175 million registered users.
These sites are changing the way people access information and even the way they relate to each other. They will continue to have a major impact on the financial services industry.
The biggest reason for financial advisers to get involved in social marketing really can be summed up in four words. Your clients are there. In a recent study of high net worth individuals, meaning those with an annual income of $200,000 or more, found that 75% use internet social sites, such as LinkedIn, for investment research.
You can be part of that process, as you become skilled at social media marketing. In this course, we'll give you specific techniques to use on each of your social sites, primarily LinkedIn, Facebook and Twitter, to help you boost your business by generating referrals and closing more business with your current clients.
Let's get started.
