Hi. I'm Craig Faulkner, CEO of Faulkner Media Group, and I'd like to welcome you to our online training series, The Art of Digital Marketing.
The courses in this series are designed to be viewed as a whole or in segments, depending on your interest.Watch the entire course from start to finish, or pick and choose any segments that address your concerns.
As a financial professional, you need an effective website because that is where your target market is going for information. A recent study by the Internet Advertising Bureau found that 98% of affluent consumers use the internet.
The study defines affluent as the 21% of households in the United States that have over $100,000 in annual income. Your website will appeal to those potential clients, if you take some important steps to bring it up to date in functionality and design.
In the last two decades, websites have changed dramatically. Let's take a look at one familiar website and how it has evolved.
Here's a CNN website 10 years ago. Next, 5 years ago. And then today. You can see a big improvement,especially in the use of other media, such as video.
When you look at your website, has it evolved and improved to truly reflect your style of doing business, or is it a little like an old suit that's out of style?
This course is titled Websites That Win Business. By that we mean, not just a good looking website or one that has some features, some nice bells and whistles, but a website that actually helps you generate referrals, close business and retain clients.
Let's get started by talking about your website as a lead generator.
