A more effective approach to marketing is what’s called “content marketing”. The trust and credibility you build with your clients comes down to the content and information you provide for them. Craig and Brandon explain the purpose behind this exciting way to market.
With search engine companies striving to find relevant content for their users, it’s imperative that advisors localize their web presence. Craig and Brandon speak to the importance of landing pages for communities.
This month rolls out one of our biggest improvements yet, better SEO tools. First, we’ve created an “Advanced SEO” section in the Advisor Admin that allows outside SEO companies to make changes to your website. Second (and more importantly), we’ve created a user-friendly “SEO Toolkit” that allows you to optimize individual pages for search engines on your own.