Author’s note: A version of this post was featured this morning as part of the #advisorhack guest post series on DJ’s witty and informative blog. #advisorhack are tricks, shortcuts or methods of productivity for advisors, tips intended to help advisors solve everyday challenges they face in their financial practices.
Advisors recognize the need to connect with clients through their websites, but may find it a challenge.
For financial professionals, your website address is part of your personal brand. Savvy marketers have their website address on everything from business cards to monthly statements to outbound emails.
But who owns your website address? Who owns the rights to your corporate identity?
Most financial advisors have a website, and many are now creating a Facebook page as well. As I meet with home offices and introduce the idea of social media marketing, the question naturally arises: “Does an effective Facebook page replace the need for an advisor website?” That is a great question, and here is the short answer: You need both. Here are three things that websites do that Facebook cannot do, and three things that a Facebook page will do for you that a website may not be able to do.
Recently in a Google thinkinsights white paper titled, “Four Truths About Boomers and the Media”, I learned some pretty interesting things about the baby boom generation. Turns out there are an estimated 56 million baby boomers who surf the web. In fact, boomers on average spend more time online than any other age group, spending on average 29 hours a month on the web. Boomers are the largest consumer group in America and they are not just online wasting time. They are watching video, comparing product and looking for what is next. What is this telling us? Boomers are more web savvy
than we give them credit for.
My big brother is a fantastic cook. So good that we affectionately refer to him as Chef D. Cooking has always been more of a hobby than anything else for Dick but after 40 years in the transportation industry he retired and went to culinary school. Last year he graduated and decided he didn’t want to work in a restaurant but instead run his own catering business. This past week Dick and I got together for brunch. I am totally impressed with his career move and being in the marketing business myself, I was excited to hear about his strategy as he set out to start his second career in his 60′s.